Chef’s co-founders haven’t shied away from legal challenges, and they expect some of the money to go toward legalization efforts. To this end, the company has hired former TaskRabbit general counsel Danielle Merida as its new general counsel. In the meantime, they’re also onboarding new chefs in different markets, such as the Philippines. And while legal challenges can be intimidating, the founders don’t seem to be fazed by them.
The founders of the home-cooking marketplace Shef had no plans to raise large amounts of funding to expand nationwide, but the start-up saw an opportunity. After a pandemic hit California, lawmakers relaxed regulations governing the sale of home-cooked food and allowed home cooks to sell non-perishable cottage foods and prepared meals. The two founders remain focused on providing employment opportunities for immigrants and first-generation cooks and are welcoming newly laid-off restaurant workers. As of the beginning of 2019, Shef operates in 12 metro hubs in the U.S., with plans to expand into other markets as funding allows.
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The Shef website lets customers order a variety of cultural dishes and ready-to-eat meals from local chefs. The site offers a variety of ethnic cuisines, and the home cook can set his or her own prices. The company also provides the chef with the necessary training and marketing materials, as well as professional photography and marketing. In addition to providing an opportunity for home cooks to earn extra income, the platform helps immigrants and refugees start their own businesses.
Food delivery service
Shef was founded by Joey Grassia and Alvin Salehi after they failed with a restaurant venture. They knew they couldn’t compete with the already successful Door Dash, but they recognized that immigrants could benefit from this service. But they were worried that regulations would prevent them from selling their food outside of their homes. Therefore, they teamed up with a former Facebook marketing executive to develop Shef. The result is a fast-growing company with the potential to serve millions of people.
While competing with established food delivery services, Shef has a few advantages. It connects chefs with people in their local communities and offers meals that are authentic, fresh, and delicious. Customers select the chef they’d like to cook for them and the date they’d like their food delivered. The website includes photos, videos, and bios of the chefs. Most of the chefs are women, immigrants, or stay-at-home parents.
The legality of service in different states
Are you thinking about opening your own shef service? If so, you should learn about the legalities and regulations of starting your own shef business. These services offer home cooking, and all chefs must be certified by an accredited food safety certification agency. Likewise, you must follow any state and local laws. For example, some states have no home cooking laws, and chefs must cook in commercial kitchens.
The legalities of selling home-cooked meals are a bit grey, but there are some laws that make this business legal. In California, AB-626 makes this type of home-based food service legal. Throughout the last legislative session, 44 home-cooking bills were introduced. Shef has hired Danielle Merida, former general counsel for TaskRabbit, to help them navigate these issues.
Cost of service
The Shef service is available for one-off meals and doesn’t require a subscription. Prices start at $7 a dish and you can get free delivery if you spend $25 or more. Chef’s certified and trained technicians follow COVID guidelines to ensure food safety and customer satisfaction. Food orders are prepared fresh, on time, and delivered promptly. The cost per serving is $14 to $25, which includes tax and tips.
Shef works with professional and amateur chefs to create meals. All chefs are certified in food safety, and they’re required to follow local laws. However, there are some regions where home cooking laws do not apply, so all chefs must operate out of a commercial kitchen. These restrictions may make Shef services very costly for families with particular tastes or for those on popular diets. To avoid these problems, consider the pros and cons of Shef service. Read More